Are you only going to use them in your navigation menu, on your product pages, or exclusively in the mobile version of your site? Proactively defining the instances when icons will be used, will help your overall design feel more cohesive to the user. “How will icons be used in my design?” - It’s also important to strategically map out how icons will be used within your ecommerce site, in relation to other design elements.This will help you identify where iconography will be most impactful within your overall design. Before creating your icon style, or picking an icon pack, map out what specific information you want to convey using icons and why. “What am I trying to communicate?”- At their core, icons are just another design tool to simplify communication with your users.Before starting to design or incorporating icons into your site, take a step back and try to answer the following questions: You should plan out your website’s approach to iconography just as you would any other part of your design. You might also like: 12 Incredible Resources for Downloading Icon Packs 1. Here are a few things to keep in mind when using icons in your ecommerce design. The direct symbolism of icons work well online for the most part, but there are times where it will not, and it will be up to you, the designer, to make that judgment. This is because our personal experiences with UI and UX patterns have taught us that a shopping cart is a symbol for the cart page on an ecommerce site. If a cart icon were to take a user to another page, say your contact page, it would result in a disorienting experience for your user. They know that clicking the icon will take them to the shopping cart, allow them to review their selected items, and finally continue to checkout. Most users will instinctively recognize and understand what the cart icon signifies within the context of an ecommerce store. However, one of the most well-known ecommerce icon commonly used as a behavioral cue is the cart icon. Some ecommerce-specific situations where icons are commonly seen include: Since icons appear on almost every website, there exists a certain degree of familiarity among users, which can be leveraged to simplify your communication process and enhance your user’s on-site experience. When used correctly, icons provide users with a visual cue as to how they should behave when interacting with your website. Good iconography serves a very functional purpose in your ecommerce design: it acts as a sort of mental heuristic that helps users process on-page information more quickly and easily. Read on to discover some simple tips to get the most out of icons in your ecommerce designs. That’s why we’ve put together this brief article on iconography and ecommerce. But don’t let their small stature throw you off - icon usage requires the same attention to detail and thoughtfulness as every other element in your design. Icons are a good option for designers looking to provide users with a greater sense of guidance when interacting with their ecommerce site. Regardless of how amazing your product offering may be, if your users are presented with an overly complicated design, it will hinder their experience with your brand and they’ll likely leave without making a purchase. The effectiveness of any ecommerce design comes down to its ability to clearly communicate with its users.
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